Business Builder Coaching Program Information
STOP
Living From Loan to Loan -
Turn Your Practice Into a REAL Business
And Build Equity
Living From Loan to Loan -
Turn Your Practice Into a REAL Business
And Build Equity
I’m going to GIVE you:
- A 203 page Complete Commercial Loan Origination Course,
- A 78 page Commercial Financing Glossary,
- A Deluxe Commercial Loan Analysis and Presentation Spreadsheet,
- And A 10 Week Follow Up Video Course.
- All told, a $1,497.00 >value
For FREE When You Join My Premium
Commercial “Business Builder” Coaching Program.
Commercial “Business Builder” Coaching Program.
Listen: It’s time to STOP going from day-to-day, doing the “origination grind’, anchored to your cell phone even while on vacation, and having nothing to show for it at the end of the year but More of The Same!
Now there is a way out of the “Origination Trap.”
Note: This program is for the serious originator who wants to build EQUITY in a BUSINESS that can run on its own. But you’ll want to Act FAST, because I’m only giving the complete “How to Successfully Broker Commercial Loans for Maximum Porfit!” course to the first 100 people who join this program. Read on to Get the Full Scoop.
From: Craig Higdon
Overland Park, KS, USA
Tuesday, 2:30 p.m.
Dear Commercial Loan Broker:
I have heard your cry: “Help me!”
Those of you who have survived the recent and continuing credit crisis in the mortgage industry have had enough. You want more than going from deal to deal, fighting over marginal loans with desperate competitors, never getting “away” from the problems you face in loan origination.
Many of you have looked to commercial lending as an “answer” to your problems… and you are partially right.
You are also Dead Wrong.
You see, I have a confession to make: Even though I have created a couple of courses on how to originate commercial loans to help you diversify your lending business, increase your commission income, and help you network with a higher “class” of client, you still face one major problem:
You have to go from
loan to loan to loan to loan …
to make a living.
loan to loan to loan to loan …
to make a living.
I personally know what this means because I have lived it. Taking the cell phone home, answering calls on weekends, having to work while on vacation, interrupting dinners … I’ve done it all.
The “No Wealth” Problem
Now in commercial lending we usually get our weekends off, but we still have that vacation problem.
And another thing … at the end of the day, all I had to show for all of my efforts was an empty office! No building, no stand alone income streams, no WEALTH.
Just me and the laptop.
If I wasn’t “on the job” I was “OUT of a job.”
So one day I grumbled this complaint to my business coach and he said: “Craig, stop complaining and go build yourself a business.”
I said: “I have a business … I’m the CEO of my origination business!”
He said: “You are also the processor, the marketing assistant, the copyboy, and the janitor! That is NOT a business, it’s a J.O.B.!”
(That’s Just Over Broke for those of you who don’t know the joke).
And you know what … he was right!
Even with an assistant, I was still doing too much “in” my business rather than working “on” my business.
Work “On” Rather Than “In” Your Business
This is a key distinction: When you work on a business, you are helping it to grow. When you work in a business, you are barely keeping it alive.
The Commercial “Business Builder” Coaching Program is designed to teach you how to get “out of” your business so that you can work “on” making it into a real, sale-able, get-bigger-and-bigger, business.
I knew that a one-time product such as a complete commercial lending course would sell like hotcakes, but it likely wouldn’t create any lasting change with the people who bought it.
(You know as well as I do that most books, audios, courses, and the like just end up sitting on a bookshelf, collecting dust… along with the dreams they were purchased to reach. *Sigh*)
So I figured I had to get INVOLVED in this process. I’d actually COACH people through this entire transformation and be there for them for ANY questions they had along the way! But I wanted a way to help a LOT of people with this at once.
“The Mastermind Concept, Explained”
Napoleon Hill, author of the must-read book Think and Grow Rich, said “A mastermind is the harmonious alliance of two or more minds that create a friendly environment to gather, classify and organize new information for fast and effective implementation.”
A mastermind is one of the most powerful tools you’ll ever experience, because when you connect with even just one other commercial originator … now “business owner” if you become part of this exclusive group … who is focused on marketing and success, your ideas don’t just double — they tenfold!
And that is what we are creating in this program: A business development Mastermind centered around the commercial loan origination business.
Ralph Waldo Emerson Said It Best
There is a quote that my old English teacher, Mrs. Melnikoff, had hanging in our classroom that I will never forget. It was from Ralph Waldo Emerson and he once said,
“My chief want in life is someone who
shall make me do all that I can.”
In other words, he knew that in order for him to be his ABSOLUTE best, he needed someone there to nudge him, push him, and to guide him to do everything that he was TRULY capable of.
Think about that for a minute.
If you had someone there right by your side to give you guidance, someone there to explain everything that needs to be done, someone there to push you when you’re feeling like you’d rather be lazy, do you think that would help you be more successful? Do you think that would catapult you to success faster?
If you answered “yes” or you’re nodding your head in agreement right now, then good for you, you’re absolutely right.
Let’s face it. We all get those lazy feelings from time to time where we’d rather be couch potatoes instead of doing what it takes to change our lives. It’s easier. It feels good, at least temporarily, and it takes our mind off of all of the things that we need to do to move forward in our lives.
Well, if you’re one of the “elite” 100 that take action on this exclusive offer , I’ll be there to walk you down the path to incredible commercial lending success.
I’ll guide you by the hand, nudge when nudging is needed, and push when pushing is required to help make you do all that you can. More on this in a moment, but first …
The “95%/5% Rule”
Have You Ever Been Told The Secret Behind The “95%/5% Rule“? In case you don’t know what that is, the 95/5 Rule describes the concept that only 5% of all people will ever be successful, while the other 95% of the people
never make it, never advance. They just always keep doing the same things day after day with no change and never break through or find that success they dream of.
Well, there is one crucial common factor of those elite 5% that DO make it, and guess what? It is completely within your control.
It’s not genetic, it’s not based on experience or previous success, and it’s something that you can have in your corner in mere hours from right now. So, if you have ANY desire to make a fortune in mortgage origination (residential OR commercial), please read every word below, because I will describe EXACTLY why this happens.
But more importantly, I’ll tell you how YOU can and will be one of the 5% that succeed (overwhelmingly), starting TODAY!
Studies Conclude That The World’s Richest And Most Successful People All Share This One Common Trait …
Remember earlier when I mentioned that ’5% Factor’? And remember I said I’d tell you the exact answer for being in the elite 5% of successful people and NOT one of the 95% that don’t succeed?
Well, the secret is really quite simple… People who succeed have mentors or coaches. Call them what you like, but they are successful people that can guide YOU to the very same type of successes they have experienced, such as riches, wealth, and fame.
And for those that seem to think coaching and mentoring is a bunch of whooey or unnecessary … well tell that to those rich and powerful people that owe their lifestyles to their mentors.
You see, successful people have been getting coached and mentored by others for thousands of years.
- Were you aware that Tiger Woods actually hired a coach to change his swing after he won the Masters because he thought he could hit the ball even farther?
- Did you know that Alexander the Great can attribute his Greek Kingdom of Macedon and his unparalleled and undefeated battle record to mentoring from Aristotle?
- Or what about billionaire owner of the Virgin brand, Richard Branson? He has business man Freddie Laker’s mentoring to thank for his staggering successes and unimaginable rise to wealth.
- How about 7 time Tour de France winner Lance Armstrong… surely HE did it all on his own? Nope. He has 5 time winner Eddy Merckx to thank for his historical achievements.
By now I’m sure we can agree that having a mentor or a coach, someone who has been there and done that to guide you on your path to wealth and freedom, would make it MUCH easier for you to become one of the elite 5%.
The Answer
So, after a several weeks of brainstorming and seeking advice from my own mentors (as well as some of YOU), I’m launching my brand new … Commercial “Business Builder” Coaching Program group!
It’s a complete program designed to transform your origination practice into a real business, including:
- Monthly group Business Builder calls where we bring in experts to talk about Marketing Systems, Strategic Planning, Eliminating Limiting Beliefs, Employment Issues and any other topic you suggest to me.
- Monthly one-on-one coaching days for quick call-in consultations with ME.
- Quarterly “Loan Committee” calls with actual industry underwriters to help you understand and break down your commercial deals for submission success.
- Additional “Business Builder” Exclusive Forums on the Members-only web site on topics such as Marketing, Business Success, Syndication, Construction, and more!
- An exclusive weekly marketing & success FAX sheet.
- 20% off of Commercial Lending Store products offered by CommercialLoanCoach.com.
- A 20 Basis Point (.2%) Additional Yield Spread Premium on loans funded through Excelsion Mortgage’s core loan programs.
- And did I mention the Complete Commercial Loan Origination Course, Commercial Real Estate Glossary, and Deluxe Commercial Property Analysis and Presentation Spreadsheet, a $1,497.00 value that I’m throwing in for FREE?
This Is NOT For Everyone
I only want committed participants who are interested in getting off of the origination treadmill and developing a sustainable income-producing business. I need people who are going to:
- Participate in the calls.
- Contribute to the Forums
- Help build the Active Lender list.
- Take action on the advice given by our experts.
- Succeed no matter what it takes.
Just to make sure I get the right people, I’m going to limit the initial membership to 100 people so that we can maintain a high level of focus. I may let more people in later and will maintain a waiting list, but I can’t guarantee that.
What You Get In The
Commercial “Business Builder” Coaching Program
Commercial “Business Builder” Coaching Program
First, you get everything in the Commercial Business Basics Coaching Program, with a couple of obvious exceptions. See below for details.
The exclusive benefits that “Business Builder” participants receive are as follows:
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Your first benefit when you join the Commercial Business Builder Coaching Program is that we get you started with a complete commercial loan origination course called: “How to Originate Commercial Loans for Maximum Profit.” This course took 2 years to complete and covers just about every aspect of investment property loan origination. We also cover owner-user commercial
property loan origination, too.
Here is a summary of each chapter to give you an idea of how extensive this information is. You’ll see that almost nothing has been left out!
Chapter One: Introduction to Commercial Lending. Here you get an introduction to the commercial lending world by looking at the overall process of commercial brokerage, the definition of “commercial property,” the description of the players in commercial real estate, and a discussion of the various types of commercial property … of which there are many.
Chapter Two: Commercial Real Estate Lenders. With the basics in place, the discussion focuses on commercial lenders. You get a good understanding of the different types of lenders, the kinds of loans that they like to make, and the kinds of properties on which they are likely to lend. You also learn about government agencies that can help you finance commercial real estate. Finally, you get a review of the different types of commercial loan origination.
Chapter Three: The Commercial Real Estate Financing Process. The discussion turns to the commercial financing process and specifically to the different types of financing available to commercial borrowers. Acquisition and Development, Construction, Bridge, and Permanent financing aspects are covered in detail.
Chapter Four: Packaging Commercial Loans Effectively. The process of packaging a commercial loan in an effective manner is covered in detail to help you get your loans approved. You’ll discover the optimum way to structure your commercial loan submissions, understand why certain documents are required, and learn the best way to structure your Executive Summaries to get lenders interested in your transactions.
Chapter Five: Understanding Commercial Leases: Here you discover the importance of the leases to a commercial property. You’ll cover how to properly read and complete a standard Lease Summary form, understand how tenants differ, and learn the fast way to read a lease. Also covered is the all-important concept of “capitalization rates” or “cap rates” and how they relate to the value of commercial real estate.
Chapter Six: Commercial Loan Pre-Payment Penalties. Did you know that almost ALL permanent commercial loans have some form of pre-payment penalty? It is true and here you will discover the most common forms of penalty, why they are used, and how you can effectively advise your client among the various offerings.
Chapter Seven: Commercial Loan Analysis. This is the core of the entire program: Commercial Loan Analysis. In this chapter you discover how to breakdown a commercial loan request quickly to see if you have a transaction or not. You’ll find out what does and what does not affect the debt coverage analysis so you can spend your time on profitable transactions, not the “dead end.”
Chapter Eight: Commercial Loan Marketing. Do you think that this might be an important part of commercial lending? Here you will discover how to establish yourself as an “expert” in the minds of not only your clients, but your referral sources. You will also learn how to turn your competition into your allies, put your marketing on autopilot, and set yourself up so that prospects will be calling your rather than the other way around. We also discuss the best sources of commercial loan leads and some of the answers will probably surprise you!
Chapter Nine: Putting It All Together. This chapter covers the “little things” that make a “big impact” on your commercial mortgage brokerage activities. Covered are important topics like Fee Agreements, Co-brokering, getting and using Virtual Assistants, managing your lender inventory, specialization, and a realistic business strategy to use while you are starting out.
The Resources Section: Forms, Examples, and Help. This last section of the manual gives you the resources to act on what you have learned in the course. You get a discussion of how to create commercial client and referral source “bait” that establishes you as a an expert and drives leads to you. There’s an example of an effective e-zine and even an autoresponder campaign for you to emulate. This last section finishes off a complete work on the topic of commercial lending!
You also get a 78 page Commercial Real Estate Loan Glossary as a companion to the course. Virtually every term used in commercial real estate is laid out in easy to understand language for our benefit. You’ll never have to look ignorant after using this a couple of times!
The most important piece of this triumvirate is the Deluxe Commercial Loan Analysis and Presentation Spreadsheet. This is effectively all you need to originate commercial loans. Go here to see some examples of the pages you get in this amazing spreadsheet.
In short, this spreadsheet will allow you to:
- Quickly analyze an investment property loan transaction – we’re talking less than 5 minutes!
- Quickly analyze an owner-user loan transaction – this might take you 10 minutes, but that is FAST.
- Fully detail an acceptable loan transaction for the following loan types:
- Multi-family
- Multi-use commercial
- Hotel/Motel
- Owner-user
- Construction
- Create an Executive Summary from the data that you collect to present to prospective lenders for screening purposes – should take you 30 minutes of interview time with your client to get this done.
- Create a Loan Alternative Presentation for your clients which details out the various aspects of the loans in an easy to understand format – this might take 15 minutes.
So in less than an hour you can fully analyze, structure, shop, compare, and present a commercial loan transaction for a client. I’m crazy … I should be charging thousands of dollars for this!
We will also provide you with a training video that walks you through the spreadsheet step-by-step so that you can easily master it for quick use on your part.
You will also receive a 10 Week Follow-Up Program delivered by email that goes through each chapter to help you really understand the material. This is video based with homework and handouts. If you complete the homework and turn it in, we will send you a Certificate of Completion to put in your office to let others know that you are a competent commercial originator.
Look, I could go on and on about this. It is effectively 15 years in the making and I will be selling it separately for $1,497.00 in the Commercial Lending Store. If you are at all serious about this business, this one benefit will make you tons of money over the next few years!
Once you are accepted into the program you will be able to download the materials immediately. You will receive the hard copy of the materials in a week or so.
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You will already be getting the monthly calls from the “Business Basics” program that focus on commercial lending. This series of calls is designed to take you to the next level.
I open up the topics to areas that will help you make the transition from originator to business owner. Now you will get exposure to systems, techniques, and resources that get you out of the “job” mentality and into the “entrepreneur” mind set.
We will look at your inner game and push your outer limits in these calls. The calls will be recorded and available for download for free to Business Builder members, so don’t worry if you miss one.
This one benefit alone is worth the price of admission as some of these guests charge north of $500 per hour and you will get them as part of your membership.
These calls will be recorded and available for download in the exclusive “Business Builder” section of the members-only web site.
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On an announced day each month, I’ll set “open call” hours and you can dial me up for a mini-consultation. Be prepared with a quick and specific question, and I’ll give you a quick and specific answer. Some people call this “laser coaching,” and it’s very effective when done correctly.
These consultations can really pay off BIG! And I really enjoy these calls, as well. Those members who take advantage of my laser coaching will ALWAYS walk away with the answer they needed, or if I don’t know the answer, I tell them where they can get it.
(Just to give you an idea of how valuable this is … I do not do ANY one-on-one consultations, and if I did so, it would be at the rate of $750.00 an hour.)
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Have you ever had a deal that you just could NOT place? Do you have situations where you know that you have a good transaction but can’t find the proper way to structure it?
Well, with this quarterly series of calls you will get insight from the people who actually approve the deals: Underwriters and Commercial Loan Officers.
In these open group calls we will entertain your questions about deals that you have or have had in order to help you understand how to make them work or to help you learn what aspects of the transaction were tip-offs that there was no
way to get it done.
This will probably be the most instructional call you’ll have when it comes to bettering your commercial lending business practices.
Come prepared with your transactions … you may get to be in the “hot seat” as we take it apart and put it back together for the group. For your benefit, these calls will be recorded and posted in the Business Builder section of the members-only web site for download and future reference.
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Between Newsletters and Conference Calls, we won’t let you go without additional help in building your commercial origination business. We will send you the best marketing and business building tips and tricks that we can find to:
- Help you find new clients easily and quickly.
- Work with your existing clients to generate more business
- Develop referral sources that send you deal after deal
- Better organize your business to give you more time to yourself
- Help you grow your origination business
- To maximize your income on each transaction, and
- Much, much more.
We will archive these tips in a “Business Builder” section in the members-only portion of CommercialLoanCoach.com, so that you can reference them when you need to. They will be sorted by issue date for your easy access.
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I mentioned earlier that you will have access to the Commercial Lending Store in CommercialLoanCoach.com as part of your exclusive membership privileges. What do you think we will be putting in that store?
That’s right … top notch products designed to help you advance your commercial origination business. Some of them will be developed by us, others will be provided by some of our Special Guests, and still others will be excellent
additions to your business development.
What is important for you to know is that you get 20% off of everything in the store (except coaching programs and non-commercialloancoach.com products) just for being one of our members!
What are some of the things that we will put in the store? First, they have to benefit you. Second, they have to specifically apply to Commercial Loan Origination or business development. Third, they have to be guaranteed.
There will be products on the following topics:
- Commercial Lending
- Marketing Systems
- Commercial Loan Analysis
- Business Organization
- Time Management
- Wealth Building
- And more.
Anything you find in our store will be guaranteed to improve your performance or your money will be happily refunded. If we do not use it ourselves, then we probably won’t make it available to you.
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I have saved the best “Business Builder” benefit for last.
I know that there are skeptics out there who may think that they can do it by themselves when it comes to getting into commercial mortgage origination. I know it is true because that is how I did it.
However, I would have saved myself years of painful education and scores of embarrassing mistakes if I had a group of like-minded originators from whom I could get advice, and a place to get to get my questions answered truthfully.
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“As long as you are a paying member of the Commercial “Business Builder” Coaching Program, we will give you an extra two tenths of one percent (.2%) in fee for every loan that you fund through Excelsion Mortgage’s “Direct” Loan Programs.” Now THAT is like “commission insurance” and is one heck of a deal and one that makes nothing but complete economic sense. |
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Before you say something silly like: “Heck, Craig … two tenths of a percent isn’t very much!” Stop and think for a moment …
- In commercial lending you deal with loans in excess of $1,000,000 on a daily basis.
- Excelsion Mortgage only funds commercial loans and our average loan is well in excess of $1,000,000.
- So when you do the math on a single $2.5MM loan:
0.2% of $2,500,000 is $5,000 in extra revenue!/center>
Remember, this program is about growing your commercial loan business. Commercial loans tend to be larger loans. That “two tenths of one percent” can add up to some real money in a very short period of time.
So if you plan to be successful and if you get only one loan funded at Excelsion Mortgage per year, you might even get to experience the Commercial Business Builder Coaching Program for FREE!
* There is a qualification to this benefit, however. It applies only to loan programs where we have a correspondent relationship with the lender. This means that we receive preferential pricing to act as their conduit for loans. In rare instances we may not be able to offer you the additional premium on a loan. We will tell you up-front, however, and do our best to make it up to you somewhere else.
So that is the Commercial Business Builder Program in detail. As I mentioned, you also get most of the “Business Basic” benefits, too!
Here they are:
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In my years of commercial lending I have made a TON of mistakes. Many I could have avoided if I had a coaching program like this one, and some I think I created on my own!
As a direct lender, I see a number of those mistakes over and over. This bonus e-book is a way to help you avoid the most common mistakes you can make as a commercial lender. A couple of the mistakes are obvious, yet they still show up time and time again.
This report will show you:
- The ONE thing that you can do to improve your chances for funding that originators forget to do ALL of the time.
- How knowing this aspect of your lenders will save you hours of wasted effort.
- Preparing this ONE document correctly will save you hours of shopping time and get you to decisions in minutes, not days.
- How being meticulous about this one aspect of submitting files will get you to approvals faster than you ever thought possible.
- How spending about 5 minutes on this one process will make you a professional in the eyes of your clients, referral sources, and your lenders.
- That knowing what is IN your loan package is as important as HAVING a good loan.
- Why it is so important to follow up with your lender once you make a request.
Some are not so obvious and I think that you will be glad to learn about them ahead of time. Make sure that this is one of the first things that you read when you join the Coaching Program.
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I have been asked to give presentations on the subject of commercial loan origination on multiple occasions. I have taken the core presentation and made a video of it for your benefit. It is called: “Fortunes in Commercial Real
Estate Loan Origination”.
It is an excellent overview of the key issues in the commercial lending process and is the basis of the 6 week video course. I recommend that you watch it as soon as you get it so that you have a good feel for what you will be learning
in the course.
Because most people like to refer back to information in the video, I am also including a transcript of it. It is far easier to reference specific pages that trying to scan through a video for the information you seek.
The video is based on a PowerPoint presentation and I decided to include that, also for reference.
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I know you’re busy and may not have time to read all of the industry trade magazines on commercial finance, let alone residential. So I have decided to make it easy on you and take all of that information and distill it into something that you can easily absorb in a few minutes each month.
When you combine that with the Q&A Forum in the members-only section of CommercialLoanCoach.com, you have a winning combination of “information upload.” If you need more explanation about something you read in the Newsletter, just jump to the Forum and either I or one of our other members will help you with your request.
Remember, there will also be an archive of these Newsletters, organized by date. So if you lose one, a colleague “borrows” it indefinitely, or your dog chews it up … you will be able to access all of the powerful information from that issue.
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Again, between Newsletters, Conference Calls, and Faxes we won’t let you “starve” for help in your commercial origination business. We will send you tips and tricks of the best originators in the business to:
- Keep you informed of changes in the industry that affect you,
- Let you know what loan types are hot and which are not,
- Better structure your activities for maximum efficiency.
- Help you find profitable niches,
- Give you actionable tips to make you a better commercial originator, and
- Much, much more.
Once again, we will archive these tips on the members-only section of CommercialLoanCoach.com, so that you can access them when you need to. No need to clutter up your hard drive storing all of the powerful information that you will receive each and every week
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My objective in creating CommercialLoanCoach.com is to give you the resources that show you how to WORK LESS, while making more money, having more FUN, and building more personal FREEDOM into your life by doing commercial
loans.
NETWORKING is a concept we all know is important. But … HOW can you do it online, AND how can you meet success-minded originators with REAL businesses, who understand what you’re trying to accomplish, and who are the “real deal”?
I’m going to solve your problem right now …
You see, I created this Members-Only Website that is accessible ONLY to those in the Coaching Program. The site serves as our calendar of events, announcement center, resource directory, and networking platform, enabling you to reach out and contact any other member of the Program that you choose! This is also where you can access other resources:
- The Private Question and Answer and Active Lender Forums to give you a central place to ask, have answered, and research questions related to starting, growing, and managing your Commercial Loan Origination Practice.
- The Commercial Originator Newsletter Archives, where you will be able to reference past Newsletters on specific topics in Commercial Loan Origination.
- The Commercial Loan Tips Archives where you can look up tips and tricks used by the best commercial originators, both in text and video!
- The Commercial Lending Store, where you can get tested products to help you Supercharge your Marketing,
Speed Up your Property Analysis, become More Effective in your Business Management. - The Commercial Events Calendar that shows you upcoming Webinars and Conference Calls with special guests, Monthly Conference Calls on commercial origination, and One-on-One Coaching Calls where you get to spend time alone with me to get your most pressing questions answered.
(You’ll have INSTANT ACCESS to this private members area as soon as you register.)
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Once a month I will have an expert on some aspect of commercial lending on a call with me to help you expand your industry knowledge. We will cover lending practices, closing procedures, specific property analysis, legal issues, etc.
I will have underwriters, lawyers, accountants, environmental engineers, insurance experts and more. You name it (in fact I expect you to “name” the type of expert you want” and I’ll have them on a call.
These calls will be recorded and available in a special Call Archive for members only. (Note: CD’s and transcripts of the calls can be mailed to you monthly as part of a separate subscription.)
OK, Here’s How to Get Your Coaching Membership Started
To activate your membership in my brand new “Commercial Business Builder Coaching Program”, sign up now below via my secure online registration form. Once your order is processed you will get:
- Your “How to Successfully Broker Commercial Loans for Maximum Profit” manual.
- Your Commercial Lending Glossary
- Your 10 Week Follow Up Course
- Access to the membership section of www.CommercialLoanCoach.com
- The Deluxe Investment Property Analysis and Presentation Spreadsheet,
- The Bonus Hard Copy of “The 7 Biggest Mistakes Commercial Originators Make and How to Avoid Them”
- Your monthly newsletter
- Your weekly e-zine tips
- Your weekly success fax
- Your TWO monthly conference calls
- Your Monthly Coaching call in days
- Your quarterly Loan Committee calls
You initial investment is $497.00. Then, you will be automatically charged each month the lowest price at which I will ever offer this program: $497.00.
AND … you can cancel your membership at any time, no questions asked.
Please understand… I’m assuming ALL the risk and putting myself on the line for you, especially considering how much VALUE I’m delivering.
Again, if you want to cancel your membership, simply let us know via phone or email and we will STOP charging your credit card immediately.
No questions, no hassles, no hard feelings. You must be completely thrilled, or I DON’T want you in the Coaching Program!
That being said, I know that once you experience my Commercial Business Basics Coaching Program, you’ll be hooked, because you’ll be blown away at all the easy ways to make more money in your business right now, AND give yourself more time to enjoy your life.
I’m ready for you.
Are you ready to “build equity in your business” with me?
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7300 W. 110th St., 7th Floor Overland Park, KS 66210 Toll-free: 888-578-5441 Outside U.S. & Canada: 310-265-9007 E-mail: info@CommercialLoanCoach.com 2007-2009 C. S. Higdon, Inc. |
Legal Disclaimer: Every effort has been made to accurately represent our product and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.
“Yes Craig, I Want to Take You Up on Your Generous Offer To Be A Part Of Your New “Commercial Business Builder Coaching Program”… to Teach Me How to Get OUT of the Origination Trap and Build Equity in My Commercial Lending Business”
I understand I’ll only pay $497.00 to cover shipping and handling of my membership materials and for my first month’s membership in the Commercial Business Builder Coaching Program. Thereafter, my credit card will be automatically charged the normal member rate of $497.00 a month. And as long as I remain a member in good standing, I’ll continue to have access to these membership benefits:
- The Complete Commercial Loan Origination Course “How to Originate Commercial Loans for Maximum Profit” with a 10 week follow up program to help me really understand the commercial lending process.
- The Commercial Real Estate Glossary.
- The Deluxe Commercial Property Analysis and Presentation Spreadsheet and training video.
- Monthly group Business Builder calls where we bring in experts to talk about Marketing Systems, Strategic Planning, Eliminating Limiting Beliefs, Employment Issues and any other topic you suggest to me.
- Monthly one-on-one coaching days.
- Quarterly “Loan Committee” calls with actual industry underwriters.
- Additional “Business Builder” Exclusive Forums on the Members-only web site on topics such as Marketing, Business Success, Syndication, Construction, and more!
- An exclusive weekly marketing & success FAX sheet.
- 20% off of Commercial Lending Store products offered by CommercialLoanCoach.com (except coaching programs).
- A 20 Basis Point (.2%) Additional Yield Spread Premium on loans funded through Excelsion Mortgage’s core loan programs.
I will also receive the following Commercial “Business Basics” Coaching Program benefits:
- The DVD with the “Fortunes in Commercial Loan Origination” video presentation, transcript, and PowerPoint presentation.
- A download of “The 7 Biggest Mistakes Commercial Originators Make and How to Avoid Them.”
- Access to the Members-Only Coaching Website and all of the resources available to the Business Basics membership for commercial loan origination.
- The Monthly Newsletter, The Commercial Originator that will keep me up to date on the latest information affecting commercial finance, business development, marketing, and growth.
- Weekly Commercial Origination Email “Tips” to help keep me on track in my commercial origination business and let me know the latest trends affecting me and my clients.
I understand that I’m investing in the “Business Builder” level of your Commercial Loan Coaching Program at NO RISK whatsoever, because I can cancel my membership at anytime. I also understand that if I choose to cancel my membership I will lose all access to these privileges at that time, AND if I choose to cancel and then choose to re-join, I am not guaranteed a spot back in the group or membership at this introductory rate.
I’m assured this online transaction is 100% secure and after my information is received I will get an electronic receipt and instructions within a few minutes.
Click on this button to get started:
NOTE: This offer is only good for first-time members. If you have already been a member and would like to RE-JOIN the Business Basics Coaching Program (smart move!), click here to rejoin now at the current regular $497.00 monthly rate.
I hope to see YOU on the Membership Roster, so we can get you charged up and MOVING! I’m not sure how many more people we can fit in at this low price, but I want YOU to make sure you get in on this NOW.
| “Success Through Discipline,” Craig Higdon “The Commercial Loan Coach” |
PS – Remember this is totally at MY risk. If you’re not ecstatic about my Commercial Business Builder Coaching Program, you can ask to drop out at ANY time. But you need to reserve your spot now!
PPS – Also remember that you get to KEEP the Special Report, Manual, Glossary, and Spreadsheet as my gift to you for trying out the program.
Get This Free Special Report -
